LEADERSHIP COACHING FOR FEMALE FOUNDERS
Scale your business without losing yourself
HEY, I'M JO
I work with purpose-led female founders navigating growth, complexity and leadership transition — helping them become better leaders as their organisations scale.
ABOUT ME
I’ve spent my career working in leadership development across global organisations and founder-led businesses, supporting leaders as they navigate growth, change and increasing responsibility.
Over time, I became particularly interested in the leadership challenges during the shift that happens as businesses scale, and the demands of leadership begin to change.
This led me to focus my work on sustainable leadership for female founders — helping them evolve how they lead, not just what they do.
WHO I WORK WITH
Women leading growing businesses — and with growth has come increasing complexity, responsibility and emotional load.
You care deeply about:
- your impact
- your team
- your values
- building something meaningful
But you also find yourself:
- holding too much of the business yourself
- struggling to step back or delegate effectively
- feeling like the bottleneck in your own business
- experiencing increasing pressure and emotional fatigue
- wondering how to lead in complexity
This work is for founders who want to grow their business — without sacrificing their wellbeing, clarity or sense of self along the way.
THE CHALLENGE
As businesses grow, leadership demands often shift faster than the founder’s ability to adapt.
What once made you successful — being deeply involved, highly responsive, and across everything — can begin to create overwhelm, bottlenecks and exhaustion.
Many founders quietly reach a point where they realise:
- the business is growing, but they are becoming more stretched
- they are no longer operating in the way they want to lead
- they are carrying emotional and operational load that is no longer sustainable
- delegation feels difficult, even when they know they need to step back
This is not a failure of capability. It's a leadership evolution challenge.
WHAT I HELP WITH
In our work together, we focus on developing a more sustainable way of leading as your business grows.
This looks like:
- Strengthening your leadership confidence and clarity
- Moving from over-functioning to effective delegation and trust
- Understanding and shifting unhelpful leadership patterns
- Reducing overwhelm and emotional load
- Navigating the founder-to-leader transition
- Building healthier team dynamics and culture
- Creating boundaries that support sustainable growth
- Leading in a way that feels aligned, not exhausting
MY APPROACH
My work centres on a simple idea.
The behaviours that help founders build businesses are often the same behaviours that create strain as those businesses scale.
Sustainable leadership is not about doing more or trying harder. It's actually about:
- shifting behavioural patterns
- evolving leadership identity as complexity grows
- and building ways of working that support long-term sustainability
I bring together:
- extensive experience in leadership development across large organisations
- coaching practice focused on behavioural and identity change
- deep exposure to founder-led and fast-growth environments
- a strong focus on emotional intelligence and relational leadership
This allows us to work at both a practical and behavioural level — not just insight, but real change in how you lead. In our work together, we focus on developing a more sustainable way of leading as your business grows.
It looks like:
- Strengthening your leadership confidence and clarity
- Moving from over-functioning to effective delegation and trust
- Understanding and shifting unhelpful leadership patterns
- Reducing overwhelm and emotional load
- Navigating the founder-to-leader transition
- Building healthier team dynamics and culture
- Creating boundaries that support sustainable growth
- Leading in a way that feels authentic instead of overwhelming
TESTIMONIALS
Allie
Jo has had a huge impact on how I approach work and life. Jo helped me realise how often I stood in my own way, and now I approach situations I used to dread with confidence. Couldn’t recommend Jo enough!
Kelly
Jo is a wonderful coach. Her USP is to ask you the questions you need asking, (sometimes the ones you might have unconsciously been hiding from), that will help to set you free. Jo wholeheartedly believes you can design your own life, you can make it what YOU want it to be. I wouldn’t hesitate in recommending her.
Mel
Working with Jo has been nothing short of wonderful. It 's helped me to create the space in my mind, to order and prioritise my ideas, to rationalise my fears, to find practical solutions to challenges and most importantly to move forward.